Peanuts: The Illustrious History of the Goober Pea
University of Illinois Press, 2006 - 272 pages
The peanut's rise from a lowly bean to national favorite
The peanut is one of the most versatile and beloved of American food icons. In this first culinary history of the protein-laden legume, Andrew F. Smith follows the peanut's rise from a lowly, messy snack food to its place in haute cuisine and on candy racks across the country.
Chronicling how peanut consumption and production has changed throughout history, Smith highlights the peanut's role in the ways economic distress, wartime conditions, industrialization, and health trends reflect and inform our culinary landscape. Chock-full of photographs, advertisements, and peanut recipes from as early as 1847, this entertaining and enlightening volume is a testament to the culinary potential and lasting popularity of the goober pea.
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The first national Planters advertisement featuring Mr. Peanut appeared in the Saturday Evening Post in February 1918. These were so suc- cessful that Planters increased its advertising budget for each succeeding year , spending ...
At first , its advertising was limited to Norfolk , Virginia , but in 1929 the company launched a coordinated national advertising campaign through radio , newspapers , and magazines . The radio advertising focused on musical programs ...
Peanut Journal and Nut World 12 ( February 1933 ) : 11 ; “ How Advertising Put Mr. Peanut on the Map , " 13-14 ; Peanut Journal and Nut World 35 ( January 1956 ) : 13 ; " Planters Celebrates 25th Anniversary in Place of Its Birth ...
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Table des matières
Origin and Dispersion
Slave Food to Snack Food
Soldiers and Vendors
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