Peanuts: The Illustrious History of the Goober PeaUniversity of Illinois Press, 2006 - 272 pages The peanut's rise from a lowly bean to national favorite The peanut is one of the most versatile and beloved of American food icons. In this first culinary history of the protein-laden legume, Andrew F. Smith follows the peanut's rise from a lowly, messy snack food to its place in haute cuisine and on candy racks across the country. Chronicling how peanut consumption and production has changed throughout history, Smith highlights the peanut's role in the ways economic distress, wartime conditions, industrialization, and health trends reflect and inform our culinary landscape. Chock-full of photographs, advertisements, and peanut recipes from as early as 1847, this entertaining and enlightening volume is a testament to the culinary potential and lasting popularity of the goober pea. |
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... advertisement featuring Mr. Peanut appeared in the Saturday Evening Post in February 1918. These were so suc- cessful that Planters increased its advertising budget for each succeeding year , spending hundreds of thousands of dollars on ...
... advertising was limited to Norfolk , Virginia , but in 1929 the company launched a coordinated national advertising campaign through radio , newspapers , and magazines . The radio advertising focused on musical programs " selected ...
... Advertising Put Mr. Peanut on the Map , " 13–14 ; Peanut Journal and Nut World 35 ( January 1956 ) : 13 ; “ Planters Celebrates 25th Anniversary in Place of Its Birth , " Peanut Journal 10 ( January 1931 ) : 22 ; Jan Lindenberger with ...
Table des matières
List of Recipes ix | xv |
Slave Food to Snack Food 11 | xxii |
Doctors and Vegetarians | 30 |
Droits d'auteur | |
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